Virgin Media, a quad-play provider in the U.K., is moving millions of its current 2 Mbps high-speed Internet customers to a 10 Mbps service as the operator transitions its cable network over to DOCSIS 3.0.

With the recently increased capacity of its network, Virgin Media’s new fiber-optic product portfolio now contains an up to 10 Mbps service, an up to 20 Mbps service, and the recently launched up to 50 Mbps service (story here).

Neil Berkett, chief executive of Virgin Media, said: “Our entry-level broadband product is now twice the speed of comparable services, and, with our new 10-20-50 range, we clearly offer the highest-quality broadband service in the U.K.

“The migration of millions of 2 Mbps customers to 10 Mbps is only possible because of the power of our next-generation network, and is just one example of how we are creating exciting propositions for consumers which provide transformational experiences and go way beyond their expectations. Coupled with our recently launched 50 Mbps service, we are proactively developing the U.K.’s broadband market, driving consumer expectations and the demand for high-speed broadband services.”

Virgin Media, with nearly 10 million subscribers, offers TV, high-speed Internet, and fixed and mobile telephony services, and the operator’s network passes about half of the households in the U.K.

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