ThePlatform, an independent subsidiary of Comcast, announced today a new pricing program that’s designed to help small- and mid-size media companies lower the costs of running their broadband video businesses.

Companies using thePlatform’s video management and publishing system can order content delivery network (CDN) and storage services directly through thePlatform at new, lower rates.

In addition, thePlatform also introduced a new preferred pricing program that provides additional savings for customers who use services from select companies within thePlatform’s extensive partner program.

Media companies use thePlatform’s media publishing system as their open, central hub for managing, monetizing and syndicating billions of professionally produced online video views annually. ThePlatform’s clients, as tracked by comScore, had a combined total of more than 440 million video views in December.

"While we’re best known for serving some of the largest media companies in the world and providing maximum flexibility to our customers, we recognized that we could do more for smaller and mid-tier customers," said Ian Blaine, CEO of thePlatform. “By providing low-cost storage and delivery options, in addition to our core service, we estimate that mid-size customers delivering up to 500,000 video views per month could save up to 32 percent on their total cost to deliver video to consumers."

One of thePlatform's first customers to sign up for the new services is the Chicago Sun Times.

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