Feeva Technology said today that it has integrated its addressable digital advertising application with Cisco’s 7600 series router.

Feeva said its technology can give advertisers access to previously unavailable audience metrics by using its Real-Time Market Segmentation data.

Feeva said its Media-Enabler improves efficiency for online publishers, advertising networks, advertising agencies and advertisers and offers new revenue streams to service providers.

The combined offering uses Cisco’s AdControl software, an application enabled on Cisco's service application module for IP (SAMI) line card on its 7600 series router.

On the consumer privacy front, Feeva said it does not utilize any technology that gains access to any behavioral or personally identifiable information.

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