The Comcast Media Center (CMC) announced today that it has developed a business-planning tool to help cable operators evaluate the return on investment (ROI) when looking at various methods of migrating toward a digital architecture.
The Digital Valuation Tool provides cost-benefit analysis for a variety of scenarios, from migrating and reallocating a few of their analog channels to digital tiers to engaging in a full analog-to-digital conversion.
“While it may be easy to see the competitive and revenue-generation advantages inherent in launching advanced video and broadband services, cable system operators require well-founded economic analysis on what it will cost to capitalize on these opportunities in their markets,” said Gary Traver, senior vice president and COO for the Comcast Media Center. “Through our experiences with over 2,000 cable systems, we are in a position to help system operators take a lot of the guesswork out of planning their digital migration strategy.”
Using current data – such as channel capacity, the number of analog and digital households, and the existing lineup of video and broadband services – as the starting point, the Digital Valuation Tool incorporates market-based information that may be used for anticipating the costs and benefits of steps toward an all-digital strategy, according to the CMC