Comcast Spotlight, the advertising sales division of Comcast, will sell the advertising on Dish Network's 10 regional sports network feeds in seven U.S. markets – Boston, Detroit, Chicago, San Francisco, Denver, Atlanta and Houston.

"Comcast Spotlight's mission over the last seven years has been to simplify the advertiser experience in placing media on pay-TV networks DMA by DMA," said Charlie Thurston, President of Comcast Spotlight. "We've worked with MSOs and pay-TV providers across our 85-market footprint to create interconnects that simplify the ad buying experience. This new venture with Dish Network is an extension of our philosophy of bringing convenience and ease to the ad community. From national spot advertisers to local zone clients, being able to reach their market base through one media source, including research and electronic billing data, is the smart choice."

NCC, the nation's largest spot cable sales organization, will manage multi-market buys for national advertisers.

Steve Burke, COO of Comcast Corp. and president of Comcast Cable, said: "Charlie's vision from day one at Comcast Spotlight has been to streamline the advertising process in buying spot cable. This is the next logical step for the industry and is perfectly timed coming on the heels of last summer's agreements with other pay-TV providers."

And David Verklin, CEO of Canoe Ventures, added: "Canoe is very encouraged by this announcement. This agreement is another step on the journey to turn television into a platform and for satellite to participate in the future of advanced advertising technology created by Canoe."

Comcast Spotlight represents approximately 30 million subscribers nationwide, including customers of Comcast and other cable companies.

More Broadband Direct 01/27/09:
•  Senate OKs 4-month delay to digital TV changeover •  Cox reports a solid 2008
•  Verizon posts 15% Q4 earnings increase •  Insight reports a year of growth
•  Comcast Spotlight to sell ads for Dish •  RF range on BigBand eQAMs extended
•  TI to reduce workforce by 12% •  Broadband Briefs for 01/27/09