Microsoft announced that Guangzhou Digital Media Group has launched its Mediaroom IPTV service, the first cable operator worldwide to deploy Mediaroom services and the first Mediaroom customer to offer Mediaroom Anytime TV.

Mediaroom Anytime TV was announced last week at the Consumer Electronics Show (CES). It will let subscribers access previously aired shows from their interactive program guide (IPG) and immediately restart currently airing programs without having to first store the program on a digital video recorder (DVR), although it could be.

Previously aired programs can also be made accessible through the service provider’s video-on-demand (VOD) library.

Guangzhou Digital Media’s service will feature high-definition content for live, recorded and on-demand TV, Mediaroom Anytime TV and VOD.

Guangzhou Digital Media will also draw in Web-based content, using features inherent in Mediaroom. Microsoft said the MSO has already engaged a number of local enterprises to develop interactive TV applications.

Last week, Microsoft announced that SingTel plans to trial Mediaroom Anytime TV features — Restart Anytime and Live Anytime — and aims to offer the service to its mio TV subscribers in 2009.

Mediaroom customers include AT&T, BT and Deutsche Telekom, who together are delivering connected TV services to nearly 2.5 million subscriber homes worldwide, by Microsoft’s count.

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