Movie rental service Netflix announced the appointment of Gregory Peters as the company’s vice president of partner product development.

In this newly created position, Peters will be responsible for bringing to market a range of devices from leading consumer electronics manufacturers that are capable of instantly streaming movies and TV episodes from Netflix directly to consumers' TVs. Peters will report to Netflix Chief Product Officer Neil Hunt.

Netflix has been busy this year expanding its reach with companies that can stream its content over the Internet and into customers’ homes. Netflix has announced partnerships with LG Electronics, Roku, Microsoft, Samsung and TiVo (story here) to offer Netflix-ready devices that can instantly stream from a growing library of more than 12,000 movies and TV episodes.

Prior to Netflix, Peters was senior vice president of consumer electronics products for Macrovision Solutions Corp., which distributes digital content across multiple channels and platforms in the entertainment, CE, cable and satellite, and online distribution markets.

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