Brightcove unveiled a new platform for the producers of online videos yesterday.

The company said the new platform allows Web producers to dynamically adjust the bit rate of video streams, provide APIs to let users integrate videos with other editorial content and social media, and create and publish Flash-based online video players that can customize, among other features.

"Video has gone from being a consumer-driven entertainment experience on the Web to being a basic feature of any professional Web site across all media and corporate sectors," said Jeremy Allaire, Brightcove’s chairman and CEO. "While online video is becoming ubiquitous, one size does not fit all. Built as an extensible SaaS application, Brightcove 3 provides tremendous flexibility to online publishers to meet the needs of the full spectrum of different end-user scenarios."

Brightcove customers include Comcast’s Fearnet, Rainbow Media, Lifetime Networks and Showtime Networks.

More Broadband Direct:

• AT&T rolls out whole-home DVR service in 7 more areas

• Cisco trims Broadband Telephony unit

• Abdoulah joins American Cable Association's board

• Trilithic's Harris promoted to VP of marketing

• Brightcove debuts platform for online video

• Quantenna debuts chips for next-gen Wi-Fi

• Yahoo, Google defending deal at DOJ

• Broadband Briefs for 10/14/08