Motorola has invested in Amobee Media Systems, a specialist in advertising solutions for mobile operators.
The investment was made through Motorola Ventures, the company’s strategic venture capital arm. Terms of the investment were not disclosed.
The Amobee Media System can dynamically insert targeted, interactive advertisements into all types of mobile entertainment and communication channels – including videos, music, messaging and games – using a single, telco-grade, ad-serving infrastructure.
The system offers mobile operators a new revenue stream, Motorola said, by delivering one unique entry point to agencies and advertisers that wish to buy, deploy and monitor campaigns across all mobile channels, while providing the most relevant advertising experience to mobile customers.
The company already has deals with Vodafone Italia and Telefonica in Spain.
“Research has shown that the ‘user-paid’ model is one of the key barriers to the growth of mobile data consumption and revenues,” said Zohar Levkovitz, CEO of Amobee. “As the mobile phone is fast becoming a media channel, Amobee’s ad-funded model works to bridge the gap between device manufacturers, operators and advertisers, creating value for all stakeholders through increased data consumption and greater revenues.”
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