AmberFin has appointed Jeremy Deaner as its new CEO; he replaces former CEO Simon Derry.

Simon will remain as CEO, and as a board member, at AmberFin’s parent company, Snell & Wilcox, dedicating his time to Snell & Wilcox’s strategic development and growth, the company said.

During three years as vice president of sales for EMEA at Geneva Technology, Deaner grew the business by winning more than 50 customers and by helping take the company from a $20 million valuation to an exit of $680 million when it sold to Convergys in 2001. Subsequently, Jeremy led Convergys’ EMEA sales and marketing organization.

“The AmberFin team has already created a positive momentum in the film and broadcast market since its launch in April, with a number of prestigious customers,” Deaner said. “I am excited to be building on these foundations to further develop operating efficiencies and to implement a strategy for future long-term growth. These steps will enable us to better serve our portfolio of customers and develop AmberFin as the leader in file-based digital workflow and media content management. AmberFin’s innovative iCR technology is already proven in the industry, and I want to be part of a business that helps all content owners transform their business models and increase the value in their content investments, whether they are in the areas of film, broadcast, Internet, mobile or telecoms.”

AmberFin’s iCR technology is an open standard, future-proof platform that digitizes and transforms new and archived content. AmberFin iCR delivers quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, video-on-demand (VOD), TV, mobile and other small screen devices.

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