Tandberg Television has launched its new MediaModeler Content Management System, which is designed to enable telcos to increase customer satisfaction and retention, as well as monetize their Web portals with an online video experience.

The application tool-kit allows operators to provide subscribers with a more personalized user experience and richer search and discovery features, enabling converged services across TVs, PCs and mobile devices, the company said.

The MediaModeler Content Management System is designed with a flexible database structure that supports fully customizable metadata profiles. In addition, the system is capable of automatically enhancing metadata associated with ingested video assets by interfacing with a range of third-party metadata services and Web 2.0 sources.

"The Internet-connected PC is the digital hub for hundreds of millions of consumers,” said Joe Franzetta, EVP and GM of the Broadband TV Business Unit at TandbergTV. “Connecting the PC Internet video experience to an existing television experience capitalizes on existing consumer behaviors and provides a clear opportunity for telco operators to generate revenue from their Web portals."

The system will be demonstrated at NXTcomm08 this week in Las Vegas.

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