Brightcove 3, the beta of Brightcove’s next-gen online video platform, is now available to select Brightcove customers, and the new service is set to officially launch this fall.

Brightcove 3 aims to increase video consumption and engagement by introducing a new model for incorporating video players and information about videos into the context of Web pages, the company said. Site producers can integrate videos with the other content on their Web site, which increases the number of video views per site visitor and deepens user engagement.

The new beta program also brings TV to the Web by enabling the delivery of long-form, broadcast-quality content via any Web site, without the need for software plug-ins. And Brightcove 3 integrates new player design and publishing capabilities that allow online video programmers to develop customized viewing experiences, blending short clips and long-form shows, the company said.

"Brightcove pioneered the publishing of professional online video with the first release of our platform in the summer of 2005, and in the last three years we've learned a great deal about online video by working with major media companies around the world," said Jeremy Allaire, Brightcove’s chairman and CEO. "The Brightcove 3 platform combines all the learning we've done with a range of breakthrough innovations that promise to transform how online video is published and consumed."

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