Targusinfo, a provider of on-demand information services, has launched BusinessReach to help cable operators determine the business value of servicing on-net and off-net commercial sites on-demand.

BusinessReach services use the Targusinfo data repository and on-demand business attributes to drive enterprise-wide insights for MSOs, including firmographics and whether a location is easily serviceable, the company said.

In early testing, BusinessReach services have produced a tenfold increase in new business connections for off-net opportunities. In each case, MSOs have begun to see the results in the same month that they launched the service, Targusinfo said.

With its data repository, analytics platform and real-time technology, Targusinfo enables operators to analyze the revenue potential of a particular address or region. BusinessReach services can also be integrated into call-center systems, allowing custom treatment of inbound calls based on the business attributes that are most important to an operator.

“Cable operators demonstrated the importance of the ‘first-mover’ advantage when they introduced triple-play bundles to American households,” said Targusinfo EVP Dennis Ainge. “However, cable operators are facing significant challenges when they try to replicate residential sales and delivery models to take advantage of the lucrative $130 billion [small- to medium-size business] space. We have found that in most cases, cable operators face challenges in scaling on-demand procedures to determine the serviceability, revenue potential and cost of installing services to commercial sites.”

BusinessReach services are available as a Web-based serviceability application. The application can be deployed on corporate intranets, CRM systems, or on desktops of users who need the information. When added to carrier extranets, BusinessReach services enable alternative sales channel development.

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