Comcast Colorado announced that it has joined Screen to Green, a cable industry initiative that was designed to better educate and engage consumers about the recycling of unused televisions.

Comcast will present Screen to Green in Denver to engage consumers – via a local public education campaign – about the dangers of TVs in landfills, and Comcast will hold an "S2G TV Recycling Rally" to recycle unused televisions on June 28. Comcast Colorado said it was the first cable market and company to join Screen to Green since the initiative was announced in March.

The city and county of Denver, along with eco-lifestyle TV network Planet Green, will join forces to support the Denver S2G TV Recycling Rally.

"We're proud to present Screen to Green, as this initiative is a natural extension of our local efforts to implement programs and participate in tangible initiatives that make a positive impact on the environment,” said Scott Binder, SVP of Comcast Colorado.

Many consumers are unaware that electronic waste, including TVs, if improperly disposed, could become toxic waste. Electronics are full of toxic materials, such as lead, mercury, beryllium and other elements that if improperly managed, could be harmful to people and the environment. When TVs and other electronic waste are discarded into landfills, they could leach chemicals into groundwater or pollute the air.

The U.S. Environmental Protection Agency (EPA) estimates that between 1980 and 2005, 180 million electronics have accumulated in storage. In 2005, Americans tossed an estimated 1.5 million tons of computers, TVs, scanners, fax machines and cell phones into the trash, contributing to the growing problem of e-waste in landfills.

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