Signiant Inc. has announced that Hulu – the newly-launched online video joint venture (JV) between News Corp. and NBCU – is using Signiant’s software to aggregate content, which includes TV shows, feature films and clips.

On March 12, Hulu unveiled itself to the public, allowing consumers to view more than 100 movies, as well as full-length episodes of more than 250 TV series, on their computers (story here). 

Signiant’s Digital Media Distribution Management Suite provides an open, integrated, software-only solution for moving digital media within the internal and external production workflows of media and entertainment companies, Signiant said. The company’s software is compatible with both in-house and industry-standard applications, making it easy to integrate with any existing infrastructure.

With Signiant’s software, Hulu is able to facilitate fast, automated uploads of content from its network of content providers, the company said, and Hulu can prioritize bandwidth utilization based on available network and the urgency of content delivery. 

Hulu began using Signiant prior to its beta launch in November to move premium digital content into its library.

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