The cable industry’s CableCares community service project, which will coincide with the National Cable & Telecommunication Association’s (NCTA) The Cable Show ’08 in New Orleans, is continuing to blossom as several organizations have pledged their support for additional projects, such as rebuilding school playgrounds and libraries.

“The response of the cable industry in providing volunteers, financial resources and in-kind donations has been tremendous,” said Barbara York, SVP of industry affairs for the NCTA. “We’re well on our way to making a very big difference in many young lives, but we still have a long way to go.”

Among the recently confirmed new projects, Channel/ION Media committed to fully fund and build a new playground at Sarah T. Reed Elementary School, which marks the second CableCares playground slated to be built from the ground up.

CableCares and Intel will provide Laurel Elementary School with a new media center. Intel is donating 45 powerful desktop PCs, 30 of which will fill a new media center for the students. The balance will be distributed among the school's counseling centers and classrooms.

Discovery Education and LG Electronics lend their support to the previously announced Banneker Elementary School technology upgrade project to provide the wiring, equipment and ongoing resources necessary to bring Banneker the full complement of advanced cable services.

As part of the project, Discovery Education will donate premium online resources, educational videos and a full day of on-site professional development for Banneker’s teaching staff. LG Electronics will provide 27 high-definition television (HDTV) monitors, bringing cable HDTV programming into every Banneker classroom.

Gospel Music Channel and Feed the Children will partner with CableCares, Cox New Orleans and corporate sponsor Lincoln to fill four tractor-trailer trucks with food packages for families and with musical instruments for school children.

In response to the ongoing CableCares effort to rebuild school and city libraries, CSG Systems and Open TV, along with individual donors, have so far funded the acquisition of more than 50 full classroom book sets for local schools. In addition, Comcast, C-SPAN2's Book TV, Juniper Networks and SeaChange International have all launched company book drives, resulting in the donation of thousands of books for both school and city libraries.

The publishing community and corporate donors are getting involved, as well, with Discovery Education, Channel/ION Media Networks and Time Warner Cable Media Sales joining the CableCares effort in providing thousands of books and educational media titles to New Orleans schoolchildren.

While the NCTA’s York commended the new initiatives, she also called upon Cable Show attendees to volunteer either their time on projects or contribute financial donations.

For more information on how to get involved with CableCares, visit The Cable Show’s Web site here.

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Broadband Briefs for 4/17/08