Navic has now more than doubled its potential market by including Motorola digital set-top boxes (STBs). Advanced advertising and interactive applications are managed and delivered via Navic’s HyperCast Network.
“Navic’s compatibility with all the major set-top platforms and cable industry standards enables our MSO partners to attract even more national advertisers and programmers who are interested in engaging viewers with two-way interactivity, and who want to measure actual campaign results in real-time,” said John Hoctor, VP of business development and marketing for Navic.
Navic’s HyperCast Network provides the back-office capabilities necessary to deploy advanced advertising and iTV content across a cable system, regardless of what STBs a cable operator utilizes. The network connects local, disparate cable systems together and provides a central service platform for managing content across cable systems.