Insight Communications announced yesterday that customers in its Kentucky and Indiana footprint can sign up for a turbo-charged broadband service with downstream speeds of up to 20 Mbps.

The service, which is called Insight Broadband 20.0, also provides upstream speeds of up to 1.5 Mbps.

“We’ve been offering the fastest Internet download speeds in our serviceable areas with our Insight Broadband 10.0 service,” said Paul Meltzer, SVP of product management for Insight.

“And, while this service already offers customers the ability to download their favorite movies, music and games at a fraction of the time it takes using DSL, Broadband 20.0 confers extra bragging rights on Internet enthusiasts,” Meltzer continued. “In addition, it provides enough bandwidth for all members of an enthusiastic household to share a connection and still experience superior performance.”

In order to insure the quality of service for the early adopters, Insight – the 10th-largest cable operator in the U.S. – is limiting the number of customers who can subscribe to the faster service in each market for the immediate future.

It’s available on a first-come, first-served basis and is priced at $20 more per month than customers pay for their current Insight Broadband 10.0 service. The Insight 10.0 service is available to customers for as low as $30 per month when purchased as part of a triple-play package, or $40 as a standalone service.

After dividing up the Insight Midwest Partnership with Comcast in January (story here), Insight has approximately 722,000 customer relationships in the three contiguous states of Kentucky, Indiana and Ohio.

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