BigBand Networks said today that it has reached a milestone by deploying its switched digital video (SDV) technology in Motorola set-top boxes (STBs).

Two unnamed cable operators are using BigBand’s SDV technology in systems that collectively pass one million homes.

“Operators are actively deploying our SDV solution in Motorola systems,” said Biren Sood, BigBand’s VP and GM of cable video. “SDV continues to be the most cost-efficient way to expand HDTV in any set-top environment – approximately one-fourth the cost of an immediate all-digital migration according to our calculations.”

BigBand has deployed its SDV products in more than 20 cable systems across North America. CharterCox CommunicationsTime Warner CableCablevision and Comcast are among BigBand’s SDV customers.

BigBand recently started deploying its fifth-generation SDV technology (story here) and currently has its SDV technology in four electronic programming guide (EPG) environments.

More Broadband Direct:

• Comcast P2P flap inspires false advertising lawsuit 

• BigBand deploys SDV in Motorola systems 

• Motorola bows full line of DOCSIS 3.0 CPE 

• Survey: Broadcasters ready for digital transition 

• Worldwide sales of digital TV STBs increasing 

• Google’s AdSense betas video ads 

• Brightcove supporting Google’s AdSense technology 

• Broadband Briefs for 2/21/08