The nation's second-largest DBS provider, behind DirecTV, will brand its satellite video service Dish Network Corp. while rolling the remaining assets - which include broadcast satellite receivers, antennas and commercial satellite lines of businesses - into a subsidiary that will be called EchoStar Holding Company. Once the spin-off is completed, EchoStar Holding will be called EchoStar.
AT&T is rumored to be a suitor for EchoStar's video business. AT&T currently has reseller agreements with both EchoStar and DirecTV that are slated to end soon. AT&T has said it will choose between the two on a reseller agreement before the year is out.