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Concurrent announced today that Cox Communications will use Concurrent’s MediaHawk platform as part of its launch of an on-demand service in the cable operator’s Arizona market.

The deployment is slated to start in the first quarter of 2008 and will eventually encompass all of Cox’s digital customers in the state.

“Concurrent has proven to be a strong partner with Cox, providing high-quality, reliable on-demand solutions,” said Steve Necessary, VP of video product development for Cox, in a statement. “Our prior experience played a key role in our selection of its VOD platform for our Arizona operation.”
 
With the rollout of the Arizona system, Cox now has VOD enabled in every one of its major markets.

Concurrent’s servers now support more than 75 percent of Cox’s digital subscribers nationwide.

In other Concurrent-related news, the company said it has hired industry veterans Harry Alexander and Wesley Nardoni to its sales force. Both Alexander and Nardoni joined Concurrent’s sales force as North American regional account managers.

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