Limelight Networks has unveiled LimelightHD, which delivers HD media and digital content over the Internet. The service is available on more than 700 broadband access networks worldwide.
The service allows media and entertainment companies, global consumer brands, game publishers and social media sites to deliver HD-quality movies, TV shows, video clips and games directly to a user’s Internet-connected TV, game console and PC.
Brightcove, Fox Interactive Media, MSN Video and Rajshri.com have announced that they will offer HD content with the service. Other media technology companies supporting the LimelightHD initiative include Adobe Systems Inc., Microsoft Corp., Move Networks and Veoh Networks.
The LimelightHD service is designed to provide end-users with a high-fidelity HD media experience by bypassing the often-congested public Internet and delivering content directly to "last-mile" broadband access networks, the company said. Limelight's global CDN architecture, which consists of thousands of content servers distributed worldwide, connects directly to broadband access networks and interconnects via a high-speed optical network.
"The Internet has had inherent limitations for companies trying to distribute the massive files associated with HD content, and content providers have struggled to find different ways to monetize their HD content online," said David Hatfield, SVP of global products, marketing and sales at Limelight. "LimelightHD is optimized to address these issues and deliver extensive libraries of rich media . . . with better clarity and speed than consumers experience with their existing broadband Internet connections.”