Nearly 16 percent of U.S. households with Internet access watch TV broadcasts online, according to a new report from The Conference Board and TNS. Online viewers cited personal convenience and avoiding commercials as their top two reasons for watching TV broadcasts on the Internet.
The number of Internet TV viewers who watch entire episodes of shows online has doubled in the past year.
Four out of every five online viewers said that watching these programs online has not changed their TV viewing habits, but a small percentage said their traditional TV viewing has decreased.
“Although online television viewing is still not a widespread phenomenon, the proportion of users has increased since 2006 and is likely to increase over time, given consumers’ love for entertainment,” said Lynn Franco, director of The Conference Board’s Consumer Research Center.
Nearly 73 percent of online households use the Internet for entertainment purposes on a daily basis, and an additional 15 percent search for entertainment several times a week.
The top methods for viewing broadcasts online are streaming and free downloading - about two-thirds of viewers stream online content, and more than 40 percent download content for free.