Sprint Nextel has appointed Keith Cowan as president of strategic planning and corporate initiatives, effective July 9.
Cowan will oversee 4G mobile broadband and Sprint’s JV with MSOs Comcast Corp., Cox Communications, Time Warner Cable and Advance/Newhouse Communications.
John Garcia, president of the Sprint/MSO JV, will assume the role of senior VP of product management and development, where he will be responsible for the product development of the Pivot brand, which is expected to launch in 40 metropolitan areas this year.
Jim Patterson will serve as acting president of the JV. Patterson also oversees Sprint’s cable wireline service offerings, including VoIP services.