Texas Instruments and National Source Coding Audio & Video Technologies (Beijing) Co. Ltd. (NSCC) announced an IPTV set-top box (STB) that relies on a single chip that performs dual decoding of both AVS and H.264. AVS is the standard China has settled on for digital television transmission.
The single-chip solution was designed to be a cost-effective solution to help accelerate the deployment of IPTV services in China.
The chip, called the HM2006, is integrated with NSCC's AVS decoding algorithm and uses TI's DM644x digital signal processors (DSPs) based on DaVinci technology. The solution enables AVS, H.264, MPEG-2, MPEG-4 and WMV video decoding.
Digital signal processing gives designers using TI's DaVinci technology the ability to add video functions to an application, because the programmable engine makes it as simple as writing to an application programming interface (API), saving original equipment manufacturers (OEMs) months of development time and lowering overall system costs. The solution also can help operators meet faster deployment schedules at a lower development cost.
"China's IPTV market is experiencing gradual but solid growth. Today's announcement of the industry's first local AVS-enabled single-chip IPTV STB solution will surely push forward the market," said Kun Lin, vice president of TI Greater China Strategic Business Development.