BigBand Networks, Broadcom, Cedar Point Communications and Terayon Communication Systems are among the companies planning to demonstrate a range of new technologies at the CableLabs Winter Conference which began today in Denver.

Terayon: Terayon plans to demonstrate several recently-announced applications designed to help service providers localize content and create targeted advertising opportunities. All three applications make use of Terayon's popular CherryPicker system.

The Static Graphic Overlay and Motion Graphic Overlay allow providers to insert overlays into MPEG video while it is still in compressed form.

The SqueezeBack application is similar in that it will allow a provider to "squeeze" the video frame to a smaller size in order to create a margin that can be filled with localized content. Squeezeback also works with compressed MPEG.

Cedar Point Communications: Cedar Point will demonstrate how MSOs can use its Safari C3 Multimedia Switching System to get into the business services market. The company will show how Safari C3 can support Commercial Services Groups of multiple lines belonging to a single business, including such features as custom dialing plans among various lines of the CSG; local attendant access, rather than the cable network operator, by dialing "0"; and coordinated billing.

Broadcom: Broadcom, meanwhile, announced a new dual-channel AVC/MPEG-4/VC-1/MPEG-2 video decoder system-on-a-chip (SoC) designed in a 65 nanometer process. The new BCM7400B was designed for set-top box manufacturers to develop extremely high-performance media centers, integrating the most advanced hardware features and functionality to securely decode, store and share multiple types of media including HDTV, video-on-demand, Internet, and digital music content.

The BCM7400B also includes special hardware to properly support Broadband Home Media Distribution over external MoCA (Multimedia Over Coax Alliance) and 802.11n Wi-Fi interfaces in support of new, higher revenue-generating multi-room DVR services.

BigBand Networks: BigBand Networks plans to demo how cable operators can use an M-CMTS architecture and existing QAMs to deliver switched IP video to either TVs or PCs. The technique relies on two elements of the DOCSIS 3.0 specification: downstream channel bonding and Multicast forwarding. IP video content is delivered to a cable modem, which routes it to a set-top box to be displayed on a television, or alternatively, directly to a computer.

Though the IPTV exhibit will be BigBand Networks' primary public demonstration, the company will also demonstrate a range of other technologies, including: Universal Edge QAM; addressable advertising; Enhanced TV; and viewership data monitoring.