Cisco announced a series of new and enhanced features for delivering services - specifically IP video - over its Internet Protocol Next-Generation Network (IP NGN) architecture.
IP delivery of video makes it easier to deliver a number of richer video features, including greater interactivity and videoconferencing, complete with collaboration technologies. Along with the new technologies, Cisco is trying a new marketing phrase - "Video 2.0" - to describe these personalized video services. The company is also using the opportunity to tout the integration of the Cisco and Scientific Atlanta product lines.
The overall goal is formatting and provisioning content to any device across any network, anytime - streaming content to PCs, PDAs, iPods, cell phones and other devices - while maintaining the integrity of the visual experience, Cisco said. The new features and capabilities Cisco announced today are to that end.
The Cisco Content Delivery System (CDS) aims to improve existing video-on-demand (VOD) systems, by giving providers an intelligent, distributed network platform for the development of personalized entertainment, interactive media and targeted advertising. The Cisco CDS is designed to expedite content delivery to subscribers' televisions, and soon, to PCs, mobile handsets and other multimedia-capable devices.
Cisco has also enhanced its 7600 Series Router portfolio with the same support for its Intelligent Services Gateway (ISG) that the company earlier this year added to its 10000 and 7200 Series platforms. The combination of ISG and routers provides policy control, service control, and subscriber management.
Cisco also added what it is calling Visual Quality Experience (VQE) technology to its IP NGN systems. VQE enables network-based rapid channel-change and video error repair. VQE allows the network to detect and repair packet loss on degraded copper lines, Cisco said. It will initially ship as an appliance and will soon be integrated into Cisco 7600 Series Routers.