NBC Universal Cable (NBCUC) has launched Digital World, an education campaign designed to help consumers better navigate and understand the complexities of advanced cable services such as HDTV, VOD, high-speed Internet and digital video recording.
Cox Communications is the first MSO to partner with NBCUC on the campaign, which features a Web site and customizable print, on-air and online ads. The campaign focuses on three "lifestyle themes": Digital Home, Digital Work and Digital Fun.
Cox will debut the Digital World campaign in San Diego, with plans to roll it out to more systems later this year.
NBCUC is also offering materials in Spanish under the Mundo Digital umbrella.