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Cox Communications has introduced video-on-demand in Roanoke, Va., marking the 10th Cox market to get the new service.

Cox has already launched VOD in San Diego and Orange County, Calif.; Las Vegas; New Orleans; Omaha; Oklahoma, Hampton Roads and Northern Va.; and in its New England region. The MSO said it expects to launch VOD in additional markets later this year.

Cox’s present VOD library offers up to 1,400 hours of moves and other programming, including more than 250 hours of on-demand fare in the ad-supported “FreeZone” category.

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