Just in time for today's kick off of the World Cup in Germany, Comcast Cable has signed a deal to carry the high-definition feed of ESPN2.
But not every Comcast customer will be able to watch the games on ESPN2 in all of their hi-def glory right away, as the MSO noted it will begin offering the network in the majority, but not all, of its HD markets beginning today (June 9).
A company spokesperson said systems that aren't carrying the HD feed of ESPN2 right off the bat are doing what they can to add it to the lineup due to the realization that there is high interest in the soccer tournament.
The first match of the Cup - Costa Rica v. Germany -- was on ESPN2 earlier today.
ESPN2, ESPN HD and ABC HD are teaming to show live coverage of all 64 World Cup matches in high definition format.