More than 100 emerging and established companies are expected to be on hand for the second-annual U.S.-Israel Broadband Business Exchange, set for Feb. 13-14 in Atlanta.

Hosted by Cox Communications and offered in partnership with CableLabs and the American Israel Chamber of Commerce, the two-day event aims to facilitate business relationships with Israeli companies and U.S. companies with a focus in the southeastern region of the country.

The cable industry is already well aware of some of the innovation and new technologies emerging from Israel, with some of them already deployed on U.S. cable operator networks, noted Guy Cherp, manager of business development for Cox's strategy and development group. This event, he added, will give these Israel-based companies more exposure to cable operators and other U.S.-based companies, which, in turn, will get a "snapshot" of what's available to them across the pond.

While the first day of the event will focus on keynote speakers, workshops and presentations, the second day will be dedicated to matching up emerging firms with more established companies, including venture capitalists, MSOs and other potential buyers.

Applying the notion of "speed dating," each side will get together for 20-minute sessions, which will serve as an initial introduction and to determine follow up business conversations.

"The key a very concise, productive conference centered on these one-on-one meetings," Cherp said, noting that about 600 meetings are expected to occur during that portion of the event, up from about 300 last year.

Cherp said the event will feature 30 emerging companies. A "second tier" (between eight to 10 companies, so far) will also fly in and "be on the periphery of the event." In all, about 250 attendees are expected at the event.