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OpenTV Corp. has acquired cable advertising sales management firm CAM Systems in a cash and stock deal valued at $19.5 million.

OpenTV said the deal will advance its ability to provide interactive, addressable and on-demand advertising services to broadband operators. With the addition of CAM's assets and customers, OpenTV said it now provides ad inventory management systems in 13 top TV markets, and, through the agreement, has added MSO customers such as Time Warner Cable, Cox Communications, Bright House Networks and Charter Communications, and is extending its existing relationship with Comcast Spotlight.

"Adding CAM Systems and its customer base to our existing AdVision inventory management portfolio puts us at the heart of the estimated $5 billion local cable advertising market," said OpenTV Chairman & CEO Jim Chiddix, in a statement. "This transaction is also an important stepping stone toward the provisioning of a complete interactive advertising solution."

The Lenfest Group founded CAM Systems in 1996.

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