Cox Communications said it has added 700 hours of "free" on-demand content.
Free titles, to be offered via the MSO's "FreeZone" category, will come from networks such as A&E, Classic Kids, Concert TV, Discovery, Discovery Kids, DIY Network, E!, Fine Living, Food Network, HGTV, History Channel, and NFL On Demand.
In addition to boosting the value of digital, Cox hopes the additions will benefit its advertising ambitions.
"The addition of Free On Demand content is beneficial to our advertising clients because it will increase traffic in FreeZone and the likelihood customers will find valuable information from our advertisers alongside favorites from cable networks," said David Pugliese, Cox's VP of product marketing and management.
Cox offers VOD in San Diego and Orange County, Calif.; Las Vegas, Nev.; New Orleans, La.; Oklahoma City, Okla.; Omaha, Neb.; Hampton Roads, Va.; Connecticut and Rhode Island.