Comcast Cable 's digital subs who fired up their interactive program guide (IPG) on Tuesday got a nice surprise: a batch of free movies-on-demand and TV shows from the Sony library.
The expanded "free" content, available via on-demand under buttons labeled "Free Movies" and "Tube Time," is linked to the MSO's decision last year to back Sony's bid to acquire MGM.
The "Free Movies" category offers flicks from the Sony vault, while "Tube Time," offers access to episodes from older TV series such as Maude and Barney Miller.
Comcast plans to eventually offer digital subs up to 50 Sony movie titles per month for free, and store about 75 hours of Sony's traditional TV fare. The MSO expects those numbers to increase after the Sony-MGM deal closes.
Comcast has "soft launched" the product for now, but expects more marketing to kick in as the content hours expand. The MSO also plans to offer digital subs with free access to movies from the Flix service.