After months of development, Coaxsys Inc. is unveiling an Ethernet-over-coax home networking system it says is the first of its kind for the market.

The IPTV 7000 TVnet can create a video network using coax cabling in a home regardless of the topology. The customer need only plug in adaptors at the video access point - say, a set-top box - or an ADSL modem. From there, adaptors can be plugged in next to each television or set-top box the customer wants to include in the network.

The adaptor can work with a standard MPEG-2 or IPTV set-top box. For the former, Coaxsys is counting on finding a technology partner to supply the MPEG-2 to IP video format conversion, said Coaxsys CEO Michael D'Addio.

"There's no software and there's no setting," he said. "We deliver up to 104 Megabits per second and that is adequate for multiple SD streams or HD streams."

"We've actually done testing with several different providers and they've all seen it do one or two HD streams in conjunction with multiple SD streams. So I think the service providers feel comfortable about rolling this out with HD today," noted Coaxsys Chief Technology Officer Adam Powers.

Cost to the consumer will be dictated by the home networking package the partner telco rolls out. But the initial cost for each adaptor will be somewhere in the $50 and $65 range, D'Addio said.

In July, Coaxsys provided samples of the product to equipment providers and telcos for testing, "and we're anticipating full deployment of the product before the year is out," D'Addio said. That deployment likely will be with a U.S. telco provider, he adds.

Telcos likely will be a strong first market for the IPTV 7000 based on the fact the product is IP-video based.

"There are about 80 CLECs or ILECs in the country now that are either delivering video services or are in the process of delivering video services, and it is simply the old-fashioned need for increasing revenues for the telcos," D'Addio says. "There are obviously cable operators or MSOs that are also delivering video services but they already have the mechanism in place. So they are not moving toward IPTV with the same acceleration that the telcos are."

While Coaxsys' technology does use Ethernet over coax, it is not part of the Multimedia over Cable Alliance (MoCA), which counts silicon startup Entropic Communications as a founding member.

"I would just refer to that (MoCA) as Entropic's marketing organization," D'Addio said. "They are developing a product and technology, and we are developing a product and technology, and essentially we are delivering our product to market right now."

Coaxsys also is talking to a variety of set-top and modem providers about incorporating the TVnet technology into their products and it is talking to standards bodies about creating a uniform specification, D'Addio noted.