Top U.S. cable and DSL providers rebounded in the third quarter to add a record 2.3 million high-speed data subs, giving them a combined 30.9 million, according to the latest data from Leichtman Research Group Inc. (LRG).
LRG, in an analysis of the twenty-largest U.S. cable and DSL providers, said the Q3 figure edged out the previous record set in the first quarter of this year.
In the quarter, cable maintained its market share lead with 18.8 million broadband subs, followed by DSL's 12.2 million.
Comcast Cable, the nation's largest MSO, led all cable operators with 549,000 net adds in Q3, representing 43 percent of total additions among top MSOs and about 25 percent of all broadband adds in the period. SBC led the RBOCs with 402,000 net adds.
LRG President & Principal Analyst Bruce Leichtman attributed the record quarter to aggressive marketing and discounted introductory offers, but warned that a repeat performance is unlikely unless monthly service fees drop even lower.
"The seasonal variations in the broadband market that have taken place this year are likely to continue in the future, but without further slashing of prices, total net additions similar to this quarter may be difficult to replicate," he said.