Cox Communications has picked Tulsa, Okla. as its second site to launch IP-based telephony services. Roanoke, Va. was the first. Cox is using an Atlanta-based softswitch to support VoIP in both markets, notes Mike Pacifico, the director of marketing for Cox Digital Telephone.
Twelve of Cox's 14 telephony markets use traditional circuit-switched technology, but the MSO is beginning to show much more confidence in its IP-based brother. The company said it expects to use VoIP to increase its telephony footprint later this month in Baton Rouge, La. and West Texas, and in Southwest Louisiana later this year. Cox noted that it expects to launch its first VoIP-based business service in Roanoke later in 2004.
Cox will use VoIP to bolster its already aggressive use of service bundling. Currently, more than half (58 percent) of the company's telephony subs also take video and data services. The company will also bypass the public Internet by transporting calls over its private, IP-based network, and place priority on packets labeled for voice.