SBC Communications has inked a deal to offer a customized version of CinemaNow 's Internet-based video-on-demand service to SBC Yahoo! DSL customers.
Under the deal, CinemaNow and SBC will promote their respective services. SBC Yahoo! DSL subs also will be able to purchase their first title from CinemaNow for a discounted rate of 98 cents.
CinemaNow has content partners ranging from 20th Century Fox, Disney, Lions Gate, MGM, Miramax and Warner Bros.
CinemaNow is not the first online movie supplier to team with a high-speed data service. Movielink, for example, has a co-branding partnership with corporate cousin Road Runner, Time Warner Cable's in-house high-speed ISP.