On the heels of a rebate strategy late last year, TiVo Inc. has followed with aggressive price cuts on its Series2 stand-alone digital video recorders (DVRs).
TiVo has slashed the price of its 40-hour Series2 model to $199, and its 80-hour box to $299. Both models are available at retailers such as Best Buy and Circuit City, directly from TiVo and online at Amazon.com.
"Our goal has always been to make TiVo more affordable for consumers so that more people can have access to the original features unique to the TiVo service, and be in control of their television experience," said Joe Miller, vice president of sales at TiVo, in a release. "We believe that priced at $199, it's now easier than ever to get TiVo."
TiVo announced it had broken the 1 million-subscriber barrier in November 2003.