Following similar moves made by some major U.S. MSOs, Canadian operator Rogers Cable will fend off DSL competition by expanding its broadband caps rather than reducing service fees.
Rogers said it will extend the download speed of its flagship residential service to 3 Mbps, from 1.5 Mbps, and increase the upstream cap to 384 kbps, from 192 kbps.
Rogers will offer similar increases to its business service tiers. The company's "regular" business tier will see the downstream cap rise from 1.5 Mbps to 3 Mbps, and the upstream jump from 192 kbps to 640 kbps. Customers of the MSO's "pro" business service will see their upstream cap rise to 4 Mbps, from 3 Mbps, and their upload cap elevate to 640 kbps, from 384 kbps.
Rogers said it will not raise monthly fees in concert with the speed boost. "Our research clearly indicates that speed is the most important issue to customers," said Michael Lee, Rogers' vice president, product development and product management.
Other operators that have recently increased cable modem service speeds include Comcast Corp., Adelphia Communications and RCN Corp.