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BigBand Networks has added three capabilities to its digital ad insertion gear: IP connectivity, high-definition video insertion and "ad zoning."

The company made the additions to its Ad Splicing Gateway and flagship box, the BigBand BMR (Broadband Multimedia Service Router).

Ad zoning enables operators to direct spots simultaneously to distinctive geographic zones. All capabilities of the BigBand BMR are compatible with Society of Cable Telecommunications Engineers (SCTE) DPI standards, the company said.

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