Internet-based movie rental service Movielink LLC secured its first cable deal this summer, hooking up with Time Warner Cable's Road Runner division. Under the multi-year deal, the companies will create a co-branded movie download service for cable modem customers.
Road Runner, which counts roughly 3 million high-speed subs, will offer Movielink's library of movies and trailers, and co-opt on a "Movie of the Month" promotion that enables users to vote for their film favorites each month. Road Runner will also offer Movielink gift certificates in support of its customer acquisition and retention plans.
Road Runner subs will also be able to take advantage of a recent upgrade made to the Movielink service that enables users to begin watching titles while they download to their PC hard drives.
Movielink is backed by MGM Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios and Warner Bros. Road Runner and Warner Bros. are also part of the AOL Time Warner corporate family.
But Movielink doesn't have eyes only for cable. In August, the company signed a similar deal with BellSouth in support of its "FastAccess" DSL customers.