Cable technology veteran Tom Jokerst has joined Broadbus Technologies Inc. as chief technology officer, a move that should give the video-on-demand start-up a well-heeled base of entry into the cable industry.

Jokerst, most recently the senior vice president of advanced technology at Charter Communications, will head up the technical activities at Broadbus as it prepares to set sail on the launch of a line of servers and a VOD architecture designed to decouple the storage from the streaming on a VOD system. Decoupling those two components should reduce costly content replication, the company said.

"Tom brings a truly unique level of senior experience to Broadbus that will be extremely valuable to us as we help our customers meet the increasing demands of VOD and next-generation on-demand services," said Broadbus CEO Jeffrey Binder, in a press release.

Among those services, Boxborough, Mass.-based Broadbus will leverage its technology to help cable operators expand their on-demand content offerings, moving toward a concept of "Television-on-Demand" - offering a large mix of movies, television shows, and other types of time-shifted content all on-demand.

Jokerst, who will be based in St. Louis, said Broadbus and its architecture will enable cable operators to evolve their existing VOD platform into "a form of network-based content command and control system."

Comcast Corp. 's ambitious, 1,500-hour VOD offering in the Philadelphia area "is a small snapshot of what it is we're talking about," Jokerst said.

Cable's migration into the TOD era is "not a matter of if, but a matter of when," he added.