Attention DirecTV Interactive subscribers: did that commercial for the latest Michelle Branch CD make you feel like you just gotta have it? Well, fret no more, you can shop via your television set on the 24/7 Music Choice interactive channel.
DirecTV has partnered with Music Choice to launch the interactive television-commerce channel to enable DirecTV Interactive subscribers to shop for music and purchase CD titles from the comfort of their living rooms using their TV remote.
The DirecTV Interactive service is powered by Wink Communications' iTV software. The service is beamed to roughly 7 million homes in the U.S. Yesterday, competition in the interactive space relaxed a bit. OpenTV announced plans to acquire Wink Communications from Liberate Broadband Interactive Television Inc. The company also snapped up ACTV Inc.