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Charter Communications has inked a multi-year deal to offer Mag Rack programming to its VOD-enabled digital subs, becoming the latest MSO to test the virtues of "free" on-demand content. Charter initially rolled out Mag Rack on Sept. 15 in four markets: St. Louis, Mo.; Fort Worth, Texas; Greenville/Spartanburg, S.C.; and parts of Los Angeles.

Mag Rack, a division of Rainbow Media Holdings, is already deployed by corporate cousin Cablevision Systems Corp., and has a launch deal with Insight Communications Corp., which offers VOD in about 10 markets.

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