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Answering the FCC's call to commit to digital television, Cox Communications Inc. is rolling out HDTV in its second city, Las Vegas.

The service is now available to the more than 600,000 homes Cox passes in Las Vegas. Subscribers are required to fork over $10.15 a month to rent an HDTV digital set-top box and remote control. The cabler is offering seven channels in high definition at the onset of the launch, including the local CBS and PBS affiliates, two HBO channels to current HBO customers, two Showtime channels to current Showtime customers and Discovery High-Definition Theater. Digital cable subscribers will pay an extra $5 a month of the Discovery High-Definition Theater channel.

Although Cox is remaining tight lipped right now about where it will launch its HDTV service next, the company does plan to add more markets over the next several months.

In April, FCC Chairman Michael Powell outlined a new set of voluntary deadlines, calling for more digital programming this fall and more support from cable and satellite services by Jan. 1.

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