Half the battle is getting the word out. Yesterday EarthLink Inc. forged a broadband partnership with Gateway, today Comcast Cable Communications Inc. has unveiled an alliance of its own with RadioShack Corp.
Under the deal, Comcast will work with RadioShack to develop a "point of sale presence" at nearly 600 RadioShack stores in the MSO's 26-state service area. Customers can check availability, buy equipment and sign up for Comcast's High-Speed Internet service. In addition to high-speed Internet access, subscribers receive up to seven e-mail addresses, 25MB of Web-based storage and Comcast's management tools, such as easy sign-on, self help and self-installation and customer support.
Through June 30, customers that sign up for service will receive a free self-install kit and up to $130 in mail-in rebates — that will effectively make the modem free.
RadioShack jumped on the broadband train in October of 2000, when it announced plans to set up broadband centers at its 7,000 outlets. The centers offer customers high-speed cable modem, DSL and two-way high-speed satellite services.