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Cable television customers in Pasadena, Calif. now have a choice in service providers, with the April launch of voice/video/data services from overbuilder Altrio Communications.

Altrio offers traditional television, video-on-demand, and high-speed data, along with local and long distance telephone in a service bundle being marketed in Pasadena and the nearby city of Arcadia.

Altrio has built a headend in the Los Angeles area equipped to serve more than 2 million potential homes. The L.A. area is one of the few major metros where an overbuild model like Altrio's may be able to compete effectively head-to-head with MSO competition, as Los Angeles is comprised of a hodge-podge of MSO players–more than eight operators split up the city's cable pie. Altrio competes head-to-head with Adelphia Communications in Arcadia and the soon-to-be-launched Monrovia market.

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