VOD vendor Concurrent Computer Corp. has inked a deal to license and co-market Everstream's proprietary advertising system for targeted and interactive ads delivered over broadband networks. Tied to that, Concurrent has made a $500,000 equity investment in Everstream.
On the technical front, the companies have built a joint interface that will run Everstream's S4 Campaign Director ad-insertion software on Concurrent's MediaHawk video servers.
Concurrent said the combination will further the development of its network-based Personal TV System.
"We expect that the developing model for 'everything-on-demand' will have a significant advertising component," said Concurrent President and CEO Jack Bryant, in a press release.