BigBand Networks Inc. said its Broadband Multimedia-Service Router (BMR) now serves more than 500,000 digital cable subscribers in North America, thanks in part to deployment deals with Time Warner Cable, Cox Communications, Blue Ridge Communications and Canadian MSO Rogers Cable.
BigBand, which is working with other undisclosed operators, said it reached that milestone less than six months after the first commercial sale of the BMR system.
BigBand's technology is designed to boost bandwidth efficiency by grooming standard-definition television (SDTV) and high-definition television (HDTV) in the same channel. In addition to HD and SD grooming, the BMR platform also is designed to handle new services such as targeted digital advertising and video-on-demand over standard video and data interfaces such as DVB-ASI, Fast Ethernet and Gigabit Ethernet.
BigBand Co-Founder and CEO Amir Bassan-Eskenazi said the BMR allows cable operators to maximize their bandwidth efficiency for HD and VOD without expensive rebuilds or upgrades.
Blue Ridge, the latest MSO to join BigBand's customer base, plans to deploy the BMR in all of its headends over the next few months in an effort to expand its digital repertoire to include HDTV, VOD and digital ad insertion.